The most amplified misinformation on TikTok, Twitter: report

(The Hill) – Posts spreading misinformation are most amplified on Twitter and TikTok, according to a new report that examined the spread of false narratives online.

The Integrity Institute, an advocacy group, found that Twitter and TikTok have the highest “misinformation amplification factor,” a figure the report’s authors used to track the spread of disinformation.

Twitter and TikTok’s high levels of the misinformation amplification factor are based on the platforms’ “virality” mechanics, according to the report.

The report analyzed the disinformation content of fact-checkers who are part of the international fact-checking network. The amplification factor was weighted as a ratio of the level of engagement received by a misinformation post to the engagement expected based on the historical performance of the creator’s content.

Twitter’s retweet feature has less friction than sharing options on other platforms – users can retweet a post with a single click, allowing it to spread to a wider audience.

On TikTok, most content is public, and views are generated by recommendations that rely on machine learning models that predict engagement, which means misinformation can spread “far beyond the followers of the account viewing it.” ‘created,” the report reads.

The report identified the highest number of misinformation posts on Facebook, based on the sample analyzed. But posts with misinformation are amplified to a lesser extent on Facebook than on Twitter and TikTok, because Facebook’s sharing option has what the report calls a higher level of “friction.”

Facebook requires users to choose whether they want to share a post as a new post or direct message and whether they want to add comments. These options add a level of friction that isn’t apparent when sharing posts on Twitter or TikTok.

Instagram had the lowest misinformation amplification factor, based on limited “virality” mechanisms, according to the report.

The Integrity Institute, however, found signs that Facebook’s misinformation amplification factor could increase as the platform adds more features like TikTok and increases the role of recommended content.

The Hill has reached out to TikTok, Twitter and Facebook parent company Meta for comment.

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