Caraluzzi Market wants to build one of Danbury’s biggest retailers

DANBURY — The upcoming opening of a Caraluzzi market on the west side of the city wants to build one of the largest freestanding digital advertising signs of its kind in Danbury.

The proposed sign, which would be almost three times the size limit for Mill Plain Road and include an LED display with alternating advertisements, requires two deviations from the city.

Caraluzzi’s lawyer said the sign would not be a distraction to drivers on the busy commercial stretch, as the digital advertisements would change gradually, after 10-second intervals.

“It would be similar to the City Hall sign, where some of these messages change every four or five seconds,” Thomas Beecher said Wednesday. “The panel is very tasteful – it’s not a big flat screen with digital images – it’s well done.”

On April 28, the city’s zoning appeal board will consider Caraluzzi’s application to erect a 211-square-foot sign at the entrance to its new market and liquor store, which was planned to open as early as April. may. A hearing scheduled for Thursday evening has been postponed.

According to Caraluzzi’s request.

Caraluzzi’s sign would be just a few square feet smaller than the Whole Foods and Marcus Dairy Shops sign on Sugar Hollow Road, which is 220 square feet, the application says.

“What we are asking, in our view, is not unreasonable,” Beecher wrote in the request to the ZBA.

One aspect of Caraluzzi’s proposed sign that would conform to city zoning on Mill Plain Road is its height, at 20 feet.

Beecher said the reason Caraluzzi needs permission to build a larger sign is because the 45,000 square foot market is located 370 feet from Mill Plain Road.

“(The) wall panels on the building would have limited visibility from the road,” Beecher wrote to the ZBA.

The newest Caraluzzi’s opens at a time when business is booming on the West Side. In addition to new commercial activity and plans for 400 apartments in the office park known as Summit, a seasoned developer plans to turn 31 acres near Western Connecticut State University’s Westside campus into an 11-building complex. apartments, shops and offices. .

Caraluzzi’s, a family business that began three generations ago as a produce market in Bethel, has markets in Bethel, Wilton and Newtown, as well as liquor stores in Bethel, Ridgefield, Wilton and Danbury .

In addition to a larger-than-allowed sign, Caraluzzi will seek a zoning waiver that prohibits signs that flicker, spin, pulsate, move or are animated.

Beecher says the city’s zoning bylaws don’t define what constitutes “flashing.”

“To the extent that regulations consider a changing message to be flashing, we want a waiver of that,” Beecher said Wednesday.

rryser@newstimes.com 203-731-3342

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